Realtor Criteria – Today’s Full-Service Realtor

When surveying clients we’ve found many people want more out of their real estate agent than standard transaction processing.  Client’s already expect someone who can guide them through the process of buying or selling a home.  They want more from their real estate professional and here’s what they told us:

Community Connections

Who does the agent know in the real estate business?  Will they be able to help a client find a trusted financing professional, someone in title to make a seamless closing process, and a relocation concierge that will simplify their home service connections?  A real estate transaction is a big deal and big cost for most people and having someone they trust recommend related services is important.

Expert Advice

A client wants someone who can provide relevant advice on the transaction that is specific to their market.  Does the home need to be staged to effectively sell for top dollar or is the market so hot that little extra effort is needed to get the price a client wants to sell at?  Is the neighborhood you’re moving to requiring buyers to go into bidding wars?  What can a client expect that they will need to do to complete a transaction according to their budget and needs.

Market Knowledge

Client’s want more than someone who knows the crime reports, school ratings, or values of the home. They want specific and personal knowledge about a location and neighborhood, more information than what they can find on Google. This includes knowing the community feel and vibe.  Does their new neighborhood have an active family community for young kids?  Are their other young professionals?  When selling the home, does an agent know how to effectively market to the correct audience?